“I definitely think TV is more influential in terms of fashion than it ever has been.

This Euphoria outfit has a 500-person waitlist.

I had a backstory in my head of how each character had acquired each piece of clothing.” “In the first season, I did approach it all in an almost academic way – I wanted it to be realistic that the characters could afford everything they were wearing. “When I saw the response after season one, where people were so excited about the clothes and the hair and make-up, I felt inspired to come back for season two and do something even bigger and even more interesting,” Bivens tells me. With season two, the popularity of the show grew immensely – the audience was almost double that of the first season, averaging around 16 million viewers per episode, and that’s not all that changed. Euphoria’s costume designer Heidi Bivens has created a world in which almost every single character’s personal style is so distinctive that it is instantly recognisable to fans – and is also incredibly covetable. The high-school drama has propelled its entire cast into the spotlight, with the young actors being embraced by the fashion industry in a way that has rarely been seen on this scale before – and this is in a large part because of how essential fashion is to the very essence of the show. The work is done for you it says little about the character as a person other than their desire for control.When it comes to fashion and popular culture, it would not be an exaggeration to say that Euphoria is one of the most influential television shows in recent history. While it is a signifier of a queen bee, it’s also the simplest way to look put together. When Cassie and Nate walk hand in hand down the hallway-Cassie dressed in a pink crop top and skirt, paired with dramatic eye makeup- Maddy sneers, “Well she certainly looks the part.” But the symbolism of the sets goes further than a visual gag.

(She’s grown up but hasn’t totally abandoned her attention to detail.) “She has seen a lot in her short amount of time, so she’s jaded and is imagining herself in the next chapter of her life and is even fantasizing about what it’s going to be like to be out of school and have more freedom,” Bivens says.Ĭassie dressing like Maddy is a joke in the show as well. Her first outfit of the season is a cutout black dress and gloves her last is a green unitard with coordinating eyeliner and nails. This season Maddy mostly ditched her sets in favor of more sophisticated noughties styling-a little more adventurous and high fashion.

I can play the fucking villain.” In her perfect little outfit, she’s totally lost the plot. Well, if that makes me a villain, then so fucking be it.

As the crowd boos Cassie, she gets quiet again for a second. The dejectedness fades to anger, and Cassie comes back in, clapping for Lexi she proceeds to climb onstage, berating her sister in front of the rapt audience. He dumps Cassie in the hallway, leaving her to walk back to the theater in her skintight baby blue skirt, coordinating ruffled scoop-neck crop top, and heels. Most of the clique is surprisingly cool with having their dirty laundry aired in this way-except for Cassie ( Sydney Sweeney) and her love interest, Nate (Jacob Elordi), who storms out after his stand-in dances to “Holding Out for a Hero” in front of phallically arranged gym equipment. Beautiful Cassie’s bystander, bookworm sister (Maude Apatow) has created a piece of theater based on the lives of their peers. The premise of the final two episodes of Euphoria season two has been exactly that.

To be fair to Cassie Howard, if I had a sister who wrote a play about me and performed it in front of the entire school, I would probably want to interrupt the play to scream at her as well.

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